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Event Marketing and Consumer Purchase Decision: Companies Turn To Outdoor Movies To Promote Brand
Marketing is always changing. Chances are, a strategy that has worked for you in the past will not always bring the same success. To stay competitive in the dynamic marketing arena, it is important to stay on top of current marketing trends and learn how to use them...
Event Marketing 101 – Getting the Word Out
You may want to get sophisticated with a website that enables online registration, email reminders to registrants and email blasts to prospective attendees, but event marketing is all about getting the word out. No matter what size event, there is no shortage of tools...
Event Marketing Presentation Review by Inside Business
The Women in Defense of Greater Hampton Roads hosted a luncheon event this month featuring guest speaker Deany Dormer, owner and event planner at Executive Events, an event management and planning company that focuses on growing businesses and nonprofits through...
3 Ways Event Marketing Increases Business
When you hear the term Event Marketing, you may assume it only means marketing for a specific event. While it does mean this, Event Marketing is also a strategic marketing strategy that directly invites your target audience to participate in the advancement of your...
4 Steps to Successfully Evaluate Your Event’s Performance and Find Scopes for Further Improvement
Events do not end with the departure of the last guest. Post event analysis, or more popularly known as event evaluation, is a basic step that organizers need to adhere to in order to quantify the event and identify any scope for future improvement. The aim is to...
Event Mobile Apps – Event Mobilization and Increased Attendee Participation
Almost every company organizes events to promote their products and services. These events play an important role in helping companies grow their business effectively. With the advancements in technology and growing expectations of attendees, events have gone mobile....
Promotional Gifts For Conferences And Exhibitions
At conferences, exhibitions and product launches promotional gifts are one the most versatile and cost effective ways to get your company noticed. Everyone likes to pick up a selection of freebies when attending these events but there are a number of things to take...
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