Events do not end with the departure of the last guest. Post event analysis, or more popularly known as event evaluation, is a basic step that organizers need to adhere to in order to quantify the event and identify any scope for future improvement. The aim is to distinguish the mistakes and learn from them. The evaluation process is the answer to queries on whether you have been successful in achieving your goals or was your message properly conveyed to the target audience. Today, there are various Cloud-based software products which come with tools that ease the process of event evaluation for organizers.
Let me now discuss some of the steps that can help you to evaluate your events successfully:
Step 1: Meeting the Core Team Immediately Post Events
It is imperative to conduct a meeting with your core team immediately post the completion of the event. The time gap should not be more than a week at the most. Delaying the process often results in fading of the important details in the light of current issues and responsibilities. Moreover, the staff may also change from time to time. An agenda should be prepared before the meeting which should cover every aspect of the event like venue, entertainment, food and beverages, timeline for communications, invitations etc. This will help you to find out what worked well and what did not.
Step 2: Evaluating Your Financial Goals
This step is vital in terms of getting an impartial overview of the revenue and expenses. The analysis assists you to attain a clear idea as to why your expenses exceeded your budget, net revenue; additionally make a revenue comparison with last year and decide on the necessary improvements to be undertaken for the next year. Cloud -based software users are facilitated with tools that make such evaluation processes more logical, streamlined, simple and less time consuming. Since most of the reports are stored in web based standard formats so it helps you to generate fruitful results by identifying the pitfalls easily.
Step 3: Assessing Your Promotional and Marketing Objectives
A promotional or marketing campaign is crucial to the success of any event. If your event was unable to drive attendees as per your anticipation then you really need to think over what went wrong. Remember a failure to market your events can create major havoc. The first and foremost thing that you need to understand is whether you adopted the right marketing strategy. If it is the printed form of advertisements that you decided to employ then your strategies must be revised for your next event. A social media campaign could be a better platform to connect you to the millions of users and gives your event better exposure. Cloud-based software product users are however facilitated with a social media connector tool that helps in easy integration.
Step 4: Feedback from Clients and Attendees
Feedback is a great way to effectively improve and enhance your event performance. To get feedback from clients you can attach a feedback form as a part of the welcome kit. Attendee feedback can however be a part of a gift voucher which they can redeem once he/she fills up the form. Don’t forget to fill your attendee feedback form with questions that will you to get views about the event, scopes for further improvement, problems faced, etc. Make sure you keep your questionnaire short and sweet so that it does not irritate the attendees. Additionally, if you have invested in an online registration system, it comes embedded with a Survey tool which you can use to generate online questionnaires post event completion.
Event evaluation can be at times quite challenging but the efforts are worthy enough to give a sufficient boost to your events.
About the Author
Jonathon Reynolds is a professional event planner. Event professionals worldwide are increasingly relying on automated software to streamline the online event registration, payment management, and attendee relationship management.


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